A big-hearted Redditch hair salon is going the extra mile to help the borough’s homeless by offering them free haircuts to boost their moral and help them get back on their feet again.
The brainchild of Pride of Redditch winner Zoe Gardner who owns Cutting Edge in Church Hill, the initiative, dubbed TLC – Tender Loving Cuts – has won support from top Redditch businessman Nitin Sodha and Redditch borough council.
Staff at the salon will be giving their time and expertise for free and the initiative won’t be costing council taxpayers a penny.
“My sister-in-law Erica had sent me a video from America showing free haircuts for the homeless and that just really inspired me,” said Zoe.
“I started thinking how we could do it in Redditch because we like doing nice things to help people here and this seemed the right thing to do.”
Zoe contacted Councillor Bill Hartnett, the leader of Redditch borough council, who in turn asked Nitin Sodha of pharmaceutical giant Lexon if he could provide the backing, and the scheme was born.
“This is Redditch at its best – at some stage everyone’s been down on their luck – but this is an opportunity to give people a helping hand and who knows what might come out of it, it could be just the moral booster they needed to get out and get that job and get back on their feet again,” said Coun Hartnett.
The scheme has also been backed by Brenda Killigrew of the Needleworks in Britten Street who has available a range of suitable interview-quality clothes to help people find employment.
Mr Sodha added: “I want to ensure that as many people as possible can benefit, find a job and get on in life and this is one way of doing it. I’d also like to see it extended to other areas of Redditch, which is a marvellous place to live, so we can help more people get a start.”
The scheme is expected to run every six weeks and all inquiries will be through the Council House, not Cutting Edge.
For more details, call 01527 64252 ext. 3215.
This report originally appeared in the Redditch Standard on the 4th February.