This week Labour's Woman to Woman bus pulled up in Redditch.
Labour's Parliamentary Candidate Rebecca Blake was joined by women students at the Old Needle Works, to give Gloria De Piero, Labour's Shadow Minister for Women and Equalities, a warm welcome.
Nine million women didn't vote in the 2010 General Election. Yet, gathering in the Needle Work's Crafty Cafe, these future fashion designers and entrepreneurs told Ms Piero what they thought about politics - and what politicians could do to help them.
Gloria said "Getting out of Westminster and engaging with the young women at the Inkerrow Design Centre in Redditch is exactly what Labour's Woman to Woman tour is about.
"They told me about the barriers they face. The cost of childcare is a major issue - and we know why. Under this Conservative Government, childcare costs have soared, yet wages haven't. I can tell parents in Redditch, a Labour Government will mean 25 hours free childcare.
"Longterm unemployment is another obstacle. Since 2010, Redditch has experienced a massive 250% increase in the number of women over 25, unemployed and on benefits for more than 2 years. A Labour Government will change that. Our compulsory jobs guarantee will help those who can work get into work.
"Women also told me about the serious problems Redditch is facing at the Alex, and Labour's £2.5 billion investment into the NHS will only help.
"Labour's Woman to Woman tour is about making these direct connections - and turning up the volume on the political voice of everyday women".
Rebecca Blake Labour's Parliamentary Candidate for Redditch said "Once again today the group said how crucial services remaining at the Alex is to them. One mum gave birth so quickly she didn't make it from her home in Woodrow to the Alex! Worcester is too far away for maternity & for A&E and that's why I won't stop campaigning for our hospital.
"I'm proud Redditch is part of Labour's Woman to Woman tour. By listening, we can put the real concerns at the heart of what we do".